Ford reignites passion for Fiesta with love the summer vibes campaign

May 7, 2011 - admin Inserisci un commento
Archiviato nella categoria: Events, Ford, News 

Ford is partnering with IPC Media again this summer to launch a new four-month campaign for Ford Fiesta called “Love the Summer Vibes”.

Ford Fiesta is the quintessential small car for all situations and a vivid expression of all that is inspirational in design today. Following on from last year’s successful campaign – ‘Last of the Summer Vibes’ – the multi- platform media partnership begins on 4 May 2011 and includes two new partners; Global Radio and Spotify.

Mindshare, Ford’s media agency, has developed a partnership with IPC Media, centered on a ‘Love the Summer Vibes’ microsite (live 4 May) with content updated daily by IPC Media’s Marie Claire, In-Style, Look and Now titles. As well as targeting existing Fiesta customers, the ‘Love the Summer Vibes’ campai Leggi tutto

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